OneLeague
Student project in partnership with Capital One:
Strategic Innovation in Service & Product Design
Role: User research, logo design, UI, prototyping
Team: Danielle Yoon, Kaitlin Carano
Capital One partnered with our team to guide us through a fifteen-week sprint where we imagined a more cohesive experience across their digital products and physical spaces, which include branches and Capital One Café.
Solution
OneLeague is a membership program designed to help users tap into the full potential of the Capital One cafés.
The OneLeague membership will be accessible through the Capital One app, and anyone can join. Existing Capital One customers will automatically have access to exclusive features in the cafés. Visitors to the café can sign up for a basic OneLeague membership. All members can book money coaching sessions, reserving a workspace, and earn café points that can be redeemed for rewards in the café.
As cafés become Capital One’s main physical representation, they will provide greater value and consistency for Capital One customers.